About us

We digitalize future

HUP AG has been developing high-quality software solutions for over 35 years and offers a unique overall portfolio under one roof.

We currently support over 400 companies from Germany, the Netherlands, South Africa, Hungary, Austria, Croatia and Switzerland and accompany them on their way into the digital future. In the course of the market changes, HUP AG is also challenged to continue to position itself future-proof and dynamically as well as to build up new business models and expand the established ones. Accordingly, on the basis of our quality standards and our corporate image, we have further developed and focused on new business areas.

A focus of HUP AG is and remains on publishing software from subscription/logistics, page planning and pagination, advertising, editorial, multi-channel production to the accompanying services before and after implementation. This area is now called think media. In the comet division, we bundle our experience and expertise in payroll and asset accounting. Accounting is our passion. With comet, we have already built up an established brand which we will continue to expand for you.

Under boomtown we summarize our digital strategies, which above all in a regional implementation provide optimal opportunities for media houses and companies to bind their readers and customers in the area of eCommerce with the irrevocable credibility of their local presence – it is the multifunctional and multi-channel way to successfully confront Internet giants and global giants.

A new HUP business is ready2boxx. In this area, HUP AG provides companies, the self-employed and, for the first time, private users with efficient, inexpensive and self-explanatory Software as a Service (SAAS) solutions as downloads for a fee.

Since knowledge transfer is indispensable for all market participants in order to stay up-to-date, we have decided to expand a competence center with the future academy, in which we bundle training courses, lectures, seminars, regulars’ tables, HUP customer scrumbles as well as new perspectives online and offline for you.

The HUP team says thank you very much.

And now let us digitize the future and your success together with you, where it makes sense.

Our offices in Brunswick, Berlin, Coswig, Frankfurt, Leipzig and Mainz

We support you and your team with our software and are happy to advise you.
You can reach us by phone at +49 531 28181-0 or by e-mail at info@hup.de

Trends & News
Subscribe to the HUP-Newsletter now and don’t miss any important information, relevant studies and attractive competitions anymore.

More HUP Trends & News can be found on Facebook and in our press area.

head office
Am Alten Bahnhof 4B

D-38122 Brunswick

Kurfürstendamm 11
D-10719 Berlin

Moritzburger Str. 74
D-01640 Coswig

HOLM (House of Logistics and Mobility)
Bessie-Coleman-Str. 7
D-60549 Frankfurt

Dohnanyistr. 15
D-04103 Leipzig

Robert-Koch-Str. 35
D-55129 Mainz

+49 531-28181-0


Am Alten Bahnhof 4B,
D-38122 Brunswick