HUP CRM - The 360° view of your customers

The professional CRM for publishers - Foundation for successful business

HUP CRM centres on your customer. Customer relationship management is the be-all and end-all of sustainable success in publishing.

Our practical CRM features let you plan, map and execute individual business processes for small and large customers and for specific market segments in a controlled way at the touch of a button.

This allows you to conveniently use all marketing-related information for acquisition, and to analyse it in detail with a view to optimising all your measures.

Get a handle on all your customers. Increase your efficiency.

As a driving force in the industry, HUP CRM helps you optimise your customer relationships.

The software is specially developed for this task with a focus on publishing and allows your employees to share all customer information across team and department boundaries. Recurring processes are automated, freeing employees from time-consuming activities. At the same time you get tools to increase sales effectiveness and provide consistent, efficient service.

Simply compatible. Fast and ready to use.
HUP CRM is an integral element of HUP Advertising and HUP Logistics, so it can immediately be used, without setting up interfaces.

Use customer information profitably - Anytime, anywhere

Support your employees with the latest information anytime and anywhere. This lets them stay in touch with your business and customers at all times – on the road or at their desks.

Depending on the access authorisation you grant them, your employees have pre-and post-sale access to the tools and information they need to increase efficiency in the sales process. This includes a complete overview of past activities, future tasks and the specific characteristics of a given customer. These features can be easily and clearly organised with any number of freely definable marketing indicators.

From now on, you’ll always be prepared for every customer conversation. HUP CRM is well worth your while.

Automatically successful - It's all about the details

Recurring processes are automated and employees freed from time-consuming activities saving you time and money: HUP CRM automatically checks for duplicates and verifies the postal addresses entered (Datafactory Streetcode), and offers quick, full-text search options. You can enter any number of details for an address based on traits and product groups.

Take advantage of this quick way to classify and rate business partners on criteria such as revenue, payment habits and effort required. Naturally, HUP CRM also provides optimal email integration, lets you display the contact history of all address-related processes such as correspondence or telephone calls with a click of the mouse.

You can use the customisable templates to distribute documents or emails to selected groups of prospective and existing customers as target group-specific form letters.

HUP CRM is a solution for all tasks.

All the benefits at a glance:

  • Full flexibility – for your sales and marketing activities
  • All customer information at a glance at all times
  • Comprehensive view of your customers
  • Coordinated with publishing requirements
  • Easier contact/lead tracking
  • Quicker entry of customer and lead information
  • Significantly accelerate the sales process
  • Familiar look and feel of popular office software
  • Computer Telephony Interface (CTI)