HUP Subscription & Distribution

Smooth processes

One of the leading sales systems for publishers with daily newspapers, advertising supplements and corporate publishing offerings. More planning reliability offline and online, better knowledge of customer wishes, and future-proof expansion of subscription, sales & logistics.

Would you like to know more about your customers, retain readers, win them back, improve the complete service? Here’s how: With HUP Subscription & Sales, you get an established sales system with a business partner view – comprehensive, freely configurable. You won’t want to miss our solution right after implementation. HUP Abo&Vertrieb monitors business processes, provides detailed customer card management and maps all customer characteristics. Green, yellow, red – the automated traffic light function guarantees a quick overview. So that you can intervene and optimize at any time.

We support you and your team with our software and are happy to advise you.
You can reach us by phone at +49 531 28181-0 or by e-mail at

Topics and service portfolio of our distribution system:

  • Subscription
  • Distribution
  • Insert management
  • Opt-in management
  • EV retail sales
  • CRM
  • Automated process chains & workflows
  • Customer management
  • Logistics

More important than ever: professional opt-in management.
It’s included in the sales system: our opt-in management, for maximum customer service. HUP Subscription & Sales also masters all relevant address acquisition systems.

Manage EV optimally
Whether it’s a daily newspaper, magazine, or Panini collectibles – with the individual sales system integrated into our distribution system, you can optimally manage all forms of individual sales. Wholesalers, station booksellers, special sales outlets, evening salesmen or the “dumb salesman” can be individually controlled and evaluated. The automatic processing of ISPC data via EDI is a matter of course. Wizards support the adjustment of prices, quantities, orders and the creation of new objects.

Intelligent CRM system
It interacts seamlessly with the sales system and handles the creation of individual and serial mailings, target group selections and cross-selling activities.

Systematic, efficient process chain
Information is the basis, efficiency and perfectly prepared data the path to success. Have the valuable data presented to you at lightning speed in clear documents and analyses. Use the new insights to win back readers and for your up-sale strategies. Along the way, you’ll optimize your workflows and save resources that you can use for marketing.

Deliver the best customer management now
Our software ensures the best possible handling of complaints and straightforward management of contact history.

Clever logistics – solve complex tasks easily
A small preview of the advantages of our system:

  • The transport levels can be freely combined
  • Sequence and assignment of unloading points can be changed quickly
  • Problem-free day-related assignment to unloading points and insert control on the packing slip
  • In case of no-shows HUP Abo & Vertrieb takes over the management of the complex payment process
  • The integrated third-party newspaper interface automates the entry of change notifications. With the help of the interface, an optimized data exchange takes place with all national publishing houses in Germany.

Interested in optimizing subscription, sales and logistics with comprehensive, future-proof software? Let us get in touch with you!

  Write to us! We are looking forward to your message!

+49 531-28181-0


Am Alten Bahnhof 4B,
D-38122 Braunschweig

Contact us