One suite for all

HUP has been supporting advertising journal publishers for over 30 years with established high-quality software solutions and tried-and-tested services. With the unique all-in-one HUP Weekly Solution Suite, advertising journal publishers of all sizes can optimize their processes from A to Z, accelerate them and save resources. Your future-proof investment at a glance.

We support you and your team with our software and are happy to advise you.
You can reach us by phone at +49 531 28181-0 or by e-mail at

5 advantages at a glance 

  • Complete solution for ad papers
  • Fast ROI
  • Integrated editor makes independent of cost-intensive InDesign or XPress licenses Multichannel publishing
  • Faster execution of standard processes
  • High standards in project implementation guarantee a fast GoLive

HUP Editorial with integrated editor makes ad paper publishers completely independent of cost-intensive InDesign or XPress licenses – and also ensures a fast ROI. HUP Editorial supports editors in multichannel publishing (print, online, Twitter, Facebook) and offers important standards such as NEWSML G2 in addition to geo-tagging.

HUP Page Planning & Pagination ensures perfectly designed newspaper pages and much more: thanks to professional automation, publishers can perform standard processes faster than ever before – from the generation of page and section headers to the automated pagination of classified ads, etc. The real-time and WYSIWYG display of all content as well as the direct control of Adobe InDesign from HUP page planning also help to design optimal results.

HUP Ads is an ad management system. The multi-client-capable standard solution, which is based on the business partner principle, covers the administration and maintenance of master data through to multi-level complaint management controlled by alarm statuses. The basic solution HUP Anzeigen is also an information and marketing system (integrated CRM) that can be used to actively support the sales process and increase sales.

In addition, the HUP WebAnzeigen module, which is also included in the complete solution, offers an ad editor for smooth ad management – on the Internet and on all mobile devices.

HUP Sales & Logistics ensures the smooth handling of the entire sales and logistics process. The solution includes areas such as minimum wage management, business partner management, delivery person management, shipment processing, invoicing, accounts receivable management, and offer and order processing. The transport levels can be freely combined, and the sequence and assignment of unloading points can be quickly changed. The software takes over the administration of the payment process and supports the processing. Furthermore, the connection of common shipping systems is standard. Conclusion: HUP Vertrieb & Logistik is a future-proof customer service tool.

Write to us if we may explain the suite to you!

+49 531-28181-0


Am Alten Bahnhof 4B,
D-38122 Braunschweig

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