Fast(er) success

With a 360° view of your business partners, you are one step ahead of the competition. Customer relationship management is the linchpin for sustainable success. We offer you the possibility to plan, map and execute individual business processes for small and large customers and for special market segments in a structured way with practical CRM functions and to manage them at the push of a button. This allows you to conveniently use all marketing-relevant information for acquisition and analyze it in detail for the purpose of optimizing all measures.

We support you and your team with our software and are happy to advise you.
You can reach us by phone at +49 531 28181-0 or by e-mail at

All advantages at a glance

  • Full flexibility – for your marketing and sales activities
  • All customer data at a glance at all times
  • Comprehensive view of your customers
  • Tailored to publishing requirements
  • Track contacts more easily
  • Enter prospect and customer data faster
  • Significantly speed up the sales process
  • Familiar look and feel of popular office software


All customers under control

HUP CRM helps you optimize your customer relationships. The software, which was specially developed for this task with a focus on publishers, allows your employees to share all customer information across team and department boundaries. Recurring processes are automated and employees are relieved of time-consuming tasks. At the same time, you get tools to increase sales effectiveness and deliver consistent, efficient service.

Easily compatible and quickly up and running
HUP CRM is an integral part of HUP Display and HUP Logistics. It is therefore available immediately and interface-free.

Use customer information profitably
With the help of terminal servers and CITRIX Metaframe, your employees are supported with up-to-date information at any place and at any time. This way, you always stay connected to your company and your customers – on the road or at your desk. Depending on the access rights you grant, your employees have the necessary access to tools and information in pre-sale and post-sale that they need to increase efficiency in the sales process. This includes a complete overview of past activities, future tasks, and the specifics of each customer. These characteristics can be easily and clearly organized with any number of freely definable marketing indicators. From now on, you will always go into every customer meeting prepared.

Automatically successful
Recurring processes are automated and employees are relieved of time-consuming tasks. With HUP CRM, duplicate checks and the verification of the entered address for its postal correctness (Datafactory Streetcode) are just as available as fast search functions with full text search. In address management, assign any detailed information to an address based on characteristics and product groups. Use the fast classification and evaluation of business partners according to criteria such as turnover, payment behaviour and support effort.

Of course, HUP CRM offers optimal e-mail integration and via CTI, the contact history of all address-related processes such as correspondence or telephone calls can be displayed at the click of a mouse. Send documents to selected prospect and customer groups as target group-specific serial letters via customizable templates. HUP CRM: one solution for all tasks.

Optimize the customer approach? Write to us!

+49 531-28181-0


Am Alten Bahnhof 4B,
D-38122 Braunschweig

Contact us