HUP GmbH – History
A short look back
Take a journey with us into the past – from the start of HUP to the present.
With numerous in-house developments, innovative ideas, mergers and acquisitions, we have successfully expanded our portfolio and comprehensive consulting and IT services for numerous daily newspaper, advertising journal, magazine publishing and payroll accounting customers since our founding in 1984.
Today, with around 100 experts, HUP is one of the market-leading software developers for media houses and many other companies, which we support in their digital transformation – all the way to 360-degree marketing concepts and their cross-media implementation.
It all started with HUP founder Ulf Henke and his partners.
Der neueste Spross der HUP: REBLZ Consulting
Die immer weiter gestiegene Nachfrage nach ganzheitlicher Beratung u. a. bei Medienhäusern, mündet in der Erweiterung der HUP um den branchenübergreifenden Beratungs-Bereich REBLZ Consulting. Die aktuellen Versionen unserer Verlagssoftware P7 für Tageszeitungen, Anzeigenblätter und Magazine wird für neue Browseroberflächen vorbereitet.
Change of name & foundation of agency
HUP’s portfolio is further expanded through the founding of “wahn&sinnig”, the agency for brands and communication | After the departure of founder Ulf Henke from the HUP Supervisory Board and the change of name, HUP AG becomes HUP GmbH | Release of HUP’s first cross-industry app for Apple’s iPhones and Watch, the reminder app: my-buddy-app | The Paradise publishing software is released for installation in version P7
A Content Management System from HUP: PS.Content
Mergers, the Cloud and Apps
The subsidiary comes home
Further company acquisitions and participations
HUP goes Benelux
Merger and change of name
The expansion progresses
Focus on publishing software
Europe we are coming
Standard Publishing System with the Abendzeitung Munich
Foundation of HUP as Henke & Partner GmbH