We have a solution for almost everything – for everything else …

… our HUP partners

As a software house with a large portfolio that has grown over many years, from A for subscription management to B for accounting and Z for delivery accounting, we offer numerous innovative, proven applications for professionals. If necessary, we also draw on our partner network. Either way, you get the best solution for you from us.

Below you will find an excerpt of our partners with whom we have been working together in an atmosphere of trust over the last few years, including a link and a description of themselves in alphabetical order.

alfa media partner

We offer software from media professionals for media professionals. For 40 years we have been a strong and reliable partner of media houses and have our sights firmly set on the future: The classic editorial system becomes a Digital Experience Platform!
To stay ahead of the constant competition, your team must constantly keep an eye on the user experience when creating news and diverse content for all channels. With alfa Media, you can create, manage and distribute all content from your digital platform, making it easier to create a positive user experience. This is because alfa Media provides all the workflows that go with digitization, as well as the mindset for modern working, so you have the best publishing capabilities available from our DXP.
To increase efficiency and generate more revenue for our customers, our concept offers a broad product range that covers all relevant publishing processes in four product lines.


auticon is an international IT service provider and a “social enterprise”. The special feature: Our IT experts are all on the autism spectrum. auticon’s goal is to deliver high-quality, innovative IT services and at the same time to achieve equality for autistic adults in society and the world of work and a greater understanding of their special abilities and needs. The auticon portfolio therefore includes precisely those IT services in which the strengths of autistic people are brought to bear and ensure high-quality results. Our clients specifically hire autistic programmers, quality assurance specialists, data analysts, test automation specialists, software architects or process managers because they recognize their value to their project. auticon’s diversity model for autistic collaboration with the IT project teams of our high-profile clients is so unique and successful that it is now implemented in 20 locations worldwide in Europe, North America and Australia. 70% of our colleagues are autistic, and we proudly say, “Autism is not a system failure, it’s a different operating system.”


gypsilon software GmbH is a provider of software for accounting, both as a standard solution and industry-oriented specialized for publishing houses, real estate management and the automotive trade. Mainly medium-sized companies belong to the clientele of gypsilon.

Our customers benefit from an all-encompassing software from one source. This includes accounts receivable accounting and management, accounts payable accounting, invoicing, cost accounting, asset accounting, cash book, purchasing with inventory management, travel expenses, fee accounting and construction cost management. The gypsilon accounting system is completed by an automated incoming invoice workflow and a BI tool for controlling.

With approximately 700 installations, we are one of the leading providers on the market. gypsilon software GmbH is a family-owned company, which is constantly working through teamwork to inspire its customers with the best software and support, to continuously improve the programs and to excel in user-friendliness.



Competence since 1991.

hobex is your Austrian full-service provider for cashless payment systems and eCommerce payment solutions. In addition to Austria, more and more customers from other countries are also relying on our personal service and expertise, including Germany, Italy and Slovenia. hobex employs more than 100 dedicated and competent employees and serves more than 25,000 customers with over 40,000 terminals.

We are your reliable partner with handshake quality – and that since 1991!


The email marketing specialist Inxmail is known for its powerful software solutions and excellent services, from consulting to implementation. More than 2,000 customers worldwide use it to implement personalized newsletters, automated campaigns and transactional emails. In doing so, they rely on reliably delivered emails and data security. The software can be linked via interfaces with many specialized systems such as CRM, online store and campaign management tools.

As a best-of-breed provider, Inxmail maintains close partnerships with agencies and technology providers. The email marketing specialist works hand in hand with them to implement complex requirements such as the connection to third-party systems and marketing automation. Since the founding of the owner-managed company in 1999, Inxmail has attached great importance to a high level of service and individual consulting services – Inxmail has already received several awards for its customer proximity. With this, the email marketing provider convinces international companies such as Lidl, CreditPlus, s.Oliver, Heise Medien and 1. FC Köln.

Inxmail stands for comprehensive data and legal security in email marketing: the company hosts its servers exclusively in Germany and meets the highest data protection requirements.


IT Media

A young company with many years of experience
When IT|MEDIA GmbH was founded in 2021, the team already looked back on decades of IT experience. It took over the tasks of aligia GmbH, which Wolfgang Stiegler had founded in 2009 as a subsidiary of DONAUKURIER. Soon, nearly 20 European newspaper publishers were securing their data in Ingolstadt. The data center, which always offers its customers the latest technology and high-security standards, quickly emancipated itself. For example, an IT company known worldwide for the security structure of IT solutions has been a customer of the Ingolstadt data center for years. But also many regional companies appreciate the services of the experienced team. Law firms, business consultants, doctors and start-ups use the housing for their servers and trust the security of the Ingolstadt IT center. They all appreciate the regional proximity, the security of their data and, above all, the personal service of the IT|MEDIA team. Cloud-based solutions for IT workstations and server infrastructures will be another milestone of the young but experienced IT service provider.

koppenhoefer media consult GmbH

The main focus of consulting by Koppenhöfer Media Consult GmbH is process analysis and process optimization with the analysis of workflows and the associated IT support. Thereby processes are structured and evaluated according to optimization potentials and a target process creation takes place.
In addition, we offer project management in the implementation of sales software, project planning and controlling, as well as needs analysis from the publishing side, and coaching of project management teams.

In database-supported marketing, we offer the evaluation and weighting of marketing actions from database analyses, using special analysis techniques such as the creation of decision trees to determine risk groups.


PayPal is committed to the democratization of financial services. This is to enable people and businesses to participate and succeed in the global economy – based on the idea that access to financial services creates opportunity. With its open digital payments platform, PayPal enables its 325 million active customers to connect and transact in new and powerful ways – whether that’s online, on a mobile device, in an app or in person. Through a combination of technology innovation and strategic partnerships, PayPal is creating better ways to manage and move money, offering choice and flexibility in sending payments, paying and getting paid. The PayPal platform including Braintree, Venmo and Xoom is available in more than 200 markets worldwide. Consumers and merchants can receive money in more than 100 currencies, withdraw money to their account in 56 currencies and hold funds in their PayPal account in 25 currencies.


As the manufacturer of conzept 16, vectorsoft offers a development environment with an integrated database. Together with the frontend designer, efficient application development via Rapid Application Development (RAD) including SaaS (Software as a Service) is possible. Founded over 35 years ago, the company is based in Heusenstamm, south of Frankfurt am Main. Since 2019, Dr. Markus Pilz has been pushing new strategic impulses into the direction of vectorsoft as a member of the Board of Directors. Grown values and successful products of the company accompany the digital transformation. The vectorsoft team supports customers around the world from Germany and Switzerland. High-quality, flexible support has always received special attention. HUP GmbH benefits from the advantages of the conzept 16 platform in the development and operation of its specialized publishing solution. Customer-oriented new and further developments are an important part of the company’s philosophy. In addition to the existing and internationally successful conzept 16 solution, yeet is an innovative platform for low-code developers.

Please note: All links are links to external sites whose content is not the responsibility of HUP GmbH, but was checked at the time of linking.

Do you have questions about a partner? Write to us!

+49 531-28181-0


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D-38122 Braunschweig

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