Local eCommerce

It’s almost unbelievable – around 70 percent of stationary dealers in Germany are still not represented online. On the other hand, user behaviour is clearly defined: 70 percent of Germans regularly search the web for regional dealers, service providers and institutions. Many via mobile websites.

The solution of combining the advantages of digital and haptic business seems difficult to implement, especially for regional providers. Until now. HUP, software specialist with a focus on media houses, has developed a practical solution: boomtown.

Our Info & Shopping platform is a fast and affordable entry into online trading and offers the following benefits:

An (additional) sales channel
You are no longer tied to a fixed location, customers throughout Germany, Europe or worldwide are now within reach.

Better knowledge of your customers
Marketing promotions and special offers as well as the great advantage of online shops, which is that you can track all customer activities in the store in detail. These insights help you optimize your online store.

Open 24 hours a day, 7 days a week
Your customers can visit your online shop at any time of the day or night and place orders. More and more consumers prefer convenient online shopping. This means that customers can shop in your online shop whenever they have the time and desire. The advantage for you as a shop owner is that you do not have to be present.

More sales
You can stimulate additional sales by recommending more extensive accessories, matching items, or items often purchased simultaneously by other customers.

Easily generate repeat orders
Subsequent orders can be easily initiated, as customers can subscribe to the e-mail newsletter when ordering. For example, you can easily send your customers e-mail updates and special offers and keep your customers loyal to you.

We support you and your team with our software and are happy to advise you.
You can reach us by phone at +49 531 28181-140 or by e-mail at

+49 531-28181-0


Am Alten Bahnhof 4B,
D-38122 Braunschweig

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