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29. November 2019
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29. November 2019

HUP in the Press

Good prospects

HUP is increasingly present in leading media

Some selected medium-sized companies that feel prepared for the future were interviewed. The HUP was also involved. In an interview with editor Catalina Schröder, HUP board member Dirk Westenberger refers to the HUP Customer Scrumbles: “This is how we develop products from the start that exactly meet the needs of our customers”.

Schröder’s conclusion of an article which obviously conjures up the word “crisis” very gladly: HUP AG wants to be of particular use, and that is probably still the best protection against the crisis. Well, let’s not contradict that!


In “PERSPEKTIVEN”, the magazine for the newspaper congress 2019 published by Munich-based MuP Verlag, HUP board member Arno Nix commented on the exciting topic of work 4.0 – and this on several pages. His answer to the question as to whether Work 4.0 is an impulse driver is exemplary: “I think so, even if the software business is becoming more and more fragmented, more individual and – which is basically a good thing – more needs-based. We were quick to adapt to the trends and, fortunately, have an excellent software portfolio as an important basis for the coming years. At product level, work 4.0 is a perfect process extension, for example for our portal solutions. We can offer solutions in editorial offices, bookkeeping, marketing, sales and logistics that support the increasingly demanded flexible working time models in a sustainable and positive way.”

You can find the complete interview worth reading here …

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