On 08. and 09. October in Berlin
HUP at the DCX & IFRA World Publishing Expo
We drove there with low expectations and came back satisfied from Berlin. You can read what you missed when you weren’t at our stand here.
Around 150 exhibitors presented themselves at IFRA in Berlin from 08 – 09 October – HUP was there. Both the quality of the international audience and the frequency of visits made the present HUP team confident. As part of the “Guided Tour” on “Multichannel Publishing” organized by IFRA, COO Marko Oette presented the solutions of HUP AG and HUP board member Dirk Westenberger gave a lecture on “At second glance – digitization potential in hiding” at the Center Stage.
The general conclusion: “We are satisfied with the two days of the fair and look forward to Berlin 2021 after the IFRA break next year”.